The Modern Franchising Masterclass

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  • Regular price ₱6,250.00


Franchising is an established business expansion strategy that is proven to deliver rapid growth of your business. To be successful in franchising your business, you need to have a professionally developed franchise program. Furthermore, with the challenging business environment nowadays, the franchise program should be developed with a “crisis-proof” business model with the use of digital technologies.

Enroll now in THE MODERN FRANCHISING MASTERCLASS, an in-depth webinar to franchise your business with the use of digital technologies.

Our speakers, Mr. Joms Haboc and Atty. Ma. Asuncion Cabrera-Familaran, will be sharing their expertise and actual experience in this field. The masterclass will include the following topics:

 

1. INTRODUCTION TO FRANCHISING

  • What is franchising?
  • Advantages of franchising
  • Franchisability Assessment Parameters

 

2. FRANCHISE BUSINESS PLAN DEVELOPMENT

  • Sales Forecasting
  • Cost of Sales Analysis
  • Franchise Investment Package
  • Fees in franchising (Franchise Fee, Royalty Fee, Advertising Fee, Renewal Fee)
  • Return of Investment
  • The balance between franchisor, franchisee and customers

 

3. THE MODERN FRANCHISE OPERATIONS MANUAL

  • Pre-opening Procedures
  • HR and Administration
  • Operating Procedures
  • Financial Management Procedures
  • Sales and Marketing Procedures

 

4. LEGALITIES AND THE FRANCHISE AGREEMENT

  • Contract and Its Importance
  • The Franchise Agreement
  • The Usual Legal Problems in Franchising
  • Other Miscellaneous Concerns in Franchising (Intellectual Property Rights, Incidental Labor Concerns, E-Commerce Law)
  • The Franchise Corporation (A Separate Business Entity)

 

5. FRANCHISE SALES AND DIGITAL MARKETING

  • Lead Generation Strategies
  • Digital Platforms and Strategies (E-commerce, Social Media Advertising, Chatbot Marketing, Google Ads)

 

The Modern Franchising Masterclass will be conducted via zoom on March 20, 2021 at 2pm and will last for 3 hours.

Digital Certificate of Attendance and copies of presentation files will be given to the enrollees thru email.